Boosting Online Traffic for a Customized Cabin Business
The Problem
A USA-based construction company specializing in customized cabins was finding it challenging to drive online traffic to its business. Despite having a unique product offering, they were struggling to attract the right audience.
Our Solution
As seasoned marketing strategists, we devised a plan to tackle their problem head-on:
Firstly, we developed a targeted marketing strategy aimed at homeowners interested in cabins. This ensured we were reaching out to the right demographics.
Next, we created compelling ad copy and creatives that showcased the unique value of their customized cabins, stirring interest among potential customers.
We then launched a lead form campaign supplemented with qualifying questions. These questions helped us filter out low-quality leads and focus on potential customers genuinely interested in customized cabins.
Lastly, we made sure we were targeting the correct audience and interest groups, maximizing the effectiveness of our campaign.
The Results
The results were impressive. With the targeted approach, the ads generated a total of 137 leads within just one month of running, at a cost of only $4 per leads